Aperol orange is summer 2025’s signature colour

Your Inner Italian Holiday Inspired with Styled by DSM’s Lookbook

If summer had a signature cocktail, it would undoubtedly be an Aperol Spritz, and this season, the vibrant splash of Aperol orange is pouring not only across restaurant patios but also making a bold statement in fashion. From strikingly vibrant swim pieces that capture the essence of sun-soaked days to effortlessly chic sun-kissed linen separates perfect for warm weather, playful, eye-catching accessories to lingerie pops that add a subtle yet lively touch, designers everywhere are enthusiastically raising a glass to the radiant hue that embodies the spirit of warm afternoons and casual, sophisticated elegance.

Why Aperol Orange Works


Aperol Orange commands attention effortlessly, yet maintains a lighthearted and approachable vibe that feels both fresh and inviting. Though inherently bold and striking, it’s never overwhelming or overpowering, making it an incredibly versatile choice for a wide range of settings and occasions. This vibrant colour beautifully bridges your wardrobe with the relaxed mood of evening aperitivos and the carefree spirit of lazy beach days, adding a pop of personality wherever you wear it. You’ll find Aperol Orange thoughtfully incorporated in swimwear, ready-to-wear collections, lingerie, footwear, and accessories, proving its adaptability and timeless appeal across different fashion categories and styles.

Here’s how to style it

Denim & Spritz Errand Energy
A breezy denim shirt-dress on a hot summer day, paired effortlessly with a raffia tote (hello, Basket bag trend) and comfortable sneakers, channels an easygoing, laid-back weekend style. Complete the look with delicate shell-shaped gold studs to give a subtle nod to seaside glamour.

Floral Romance & Crochet for Brunch
Tie-front botanical top gracefully meets breezy crochet skirts for a perfectly balanced ensemble. Slip on your most comfortable espadrilles and carry a statement woven tote for a garden-party inspired brunch look with ease and charm.

Classic White Meets Electric Orange
Summer is synonymous with crisp white, and this season, every summer outfit truly deserves a bold pop of vibrant colour. A sculptural white dress serves as the perfect anchor piece for your next evening event look then let a striking orange clutch and sculptural silver heels introduce the warm, radiant glow of a sunset to your look for timeless sophistication and flair.

Denim Duo & Heartfelt Accents
Denim on denim is timeless and effortlessly stylish, but if you are tired of the usual jeans paired with a standard denim shirt, then let this dark denim jacket and skirt combination bring a fresh, playful boost to your outfit. Add an irregular crossbody bag and woven flats to introduce a vibrant, seasonal touch that’s still practical and chic.

Striped Tees & Statement Sneakers
Would it truly be a summer outfit if we didn’t include a classic nautical-inspired stripe look? Piar your navy stripes with a mini denim skirt to provide a solid foundation, balancing the playful elements of a whimsical beaded bag, a casual bucket hat, and bold, punchy sneakers. This makes for a perfect weekend exploration and casual outing ensemble.

Casual Crop & Wide-Leg Jeans
Channel café culture with an oversized crop top paired with high-waisted wide-leg denim jeans, complemented by a distinctive graphic bag, and accessorized with a chunky gold chain featuring a charming heart pendant.

If Joy were a colour, it would undoubtedly be Aperol Orange. This isn’t an overstatement; it’s the essence of pure summer joy captured and painted in a single, radiant hue. Whether you’re leisurely sipping a spritz on a sunny terrace or carefully curating your next content shoot, Aperol Orange brings a cheerful brightness that elevates every moment.

Discover how to seamlessly incorporate this vibrant shade and other fresh summer trends into your everyday wardrobe for effortless style and confidence. Book a personalized style session, and together, we’ll craft your perfect Aperol Orange edit tailored to your unique taste. Schedule your session now and cheers to vibrant, joyful days ahead!

- CeeCee

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