Canadian Black-Owned Brands Changing the Fashion Game
February is Black History Month and even though we love to celebrate and support black-owned businesses all year-‘round, we couldn’t be more thrilled to be invited to speak about Canadian black-owned fashion brands that are changing the game on CTV’s ETalk.
Ofuure
Luvee Ajayi in Ofuure
Ofuure Jogger Sets
Ofuure is an award-winning African-inspired clothing brand. A common fashion frustration for most people is size inclusivity. That’s one thing that has never been an issue for the brand and is a key differentiating factor when it comes to comparing Ofuure, a small Canadian brand, to other fashion brands including global luxury fashion houses that have the means to offer size inclusivity but don’t. They are changing the idea fashion continues to perpetuate that you have to fit into a smaller size to look stunning. They offer beautiful creations for all body types and have a size range between XS to 3X. They are not only adding color and vibrance to closets around the world, but also a heavy dose of confidence with their vibrant prints from special occasion pieces, to swim, loungewear, and everything in between. Their designs have been worn by both Canadian and International celebrities like Gabby Sidibe, Kelly Roland and the list goes on.
Kelly Roland in Ofuure
Kate Hudson in Andrea Iyamah Swimwear
Andrea Iyamah Swimwear
Andrea Iyamah is a clothing brand inspired by African and other ethnic cultures. The brand offers elegant clothing with unique designs and luxe fabrications. They’re best known for their swimwear which has been featured in publications like Sports Illustrated and Vogue. Once again, size inclusivity is at the forefront of their global takeover and a key differentiating factor when it comes to comparing them to other brands. The brand is redefining attainable luxury and is sold across the globe at major retailers like Bloomingdales. It’s no wonder that the press can’t get enough of Andrea Iyamah, from being featured on multiple Hollywood TV shows to being worn by the likes of Kate Hudson, Michele Obama, and Chloe Bailey.
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